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Environmentally sustainable food production and marketing : opportunity or hype?
journal contribution
posted on 2006-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, S Bhaskaran, J Cary, S FernandezPurpose: Identify and analyse the beliefs of value-chain intermediaries regarding the production and marketing of food products conforming to environmentally sustainable standards.
Methodology: In-depth, semi-structured, face-to-face interviews with senior managers of food companies across the value chain.
Findings: In Australia, the demand for foods that are produced under environmentally sustainable standards has been slow to take-off because (a) customers do not perceive these products as offering any special benefits (b) customers distrust the claims made by organisations (c) these products are much more expensive than traditional products, and (d) the implementation of environmental standards is expensive. Customers claim that the use of different terminologies such as organic, green and environmentally friendly in promoting
food products is confusing.
Research Limitations: Findings are not generalisable because the study is based on a small sample.
Practical Implications: Value-chain intermediaries are unlikely to voluntarily adopt environmental standards because of low demand for such foods and the high costs of adopting and monitoring environmentally sustainable production and marketing regimes.
Methodology: In-depth, semi-structured, face-to-face interviews with senior managers of food companies across the value chain.
Findings: In Australia, the demand for foods that are produced under environmentally sustainable standards has been slow to take-off because (a) customers do not perceive these products as offering any special benefits (b) customers distrust the claims made by organisations (c) these products are much more expensive than traditional products, and (d) the implementation of environmental standards is expensive. Customers claim that the use of different terminologies such as organic, green and environmentally friendly in promoting
food products is confusing.
Research Limitations: Findings are not generalisable because the study is based on a small sample.
Practical Implications: Value-chain intermediaries are unlikely to voluntarily adopt environmental standards because of low demand for such foods and the high costs of adopting and monitoring environmentally sustainable production and marketing regimes.
History
Journal
British food journalVolume
108Issue
8Pagination
677 - 690Publisher
Uplands Press (Emerald)Location
Croydon, EnglandPublisher DOI
ISSN
0007-070XeISSN
1758-4108Language
engNotes
Reproduced with the kind permission of the copyright owner.Publication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2006, Emerald Group PublishingUsage metrics
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