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Evaluating the social value of charitable organizations : a conceptual foundation
journal contribution
posted on 2008-06-01, 00:00 authored by Michael PolonskyMichael Polonsky, S GrauCharities are becoming more businesslike in their quest to address competitive pressures and funding reductions. However, this shift may have unintended consequences. For example, the best-marketed charities are not necessarily the ones with the greatest potential for social benefit. There is currently no mechanism that attempts to evaluate the social value of charities. Borrowing from social investing and corporate social responsibility literature, the authors argue that despite the difficulties inherent in this task, there are several issues that must be considered to assess a charity's social value, and each stakeholder will consider some dimensions of social value differently. Assessing a charity's social value has several ethical and policy implications, especially given the level of governmental and foundational support for charity organizations.
History
Journal
Journal of macromarketingVolume
28Issue
2Pagination
130 - 140Publisher
Sage PublicationsLocation
Thousand Oaks, Calif.Publisher DOI
ISSN
0276-1467eISSN
1552-6534Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2008 Sage PublicationsUsage metrics
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