Deakin University
Browse

File(s) under permanent embargo

Expert systems: the cold fusion of marketing?

journal contribution
posted on 1991-01-01, 00:00 authored by Chris DubelaarChris Dubelaar, P N Finlay, D Taylor
Expert systems: the cold fusion of marketing?

History

Journal

Journal of marketing management

Volume

7

Issue

4

Pagination

371 - 382

Publisher

Taylor & Francis

Location

London, Eng.

ISSN

0267-257X

eISSN

1472-1376

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1991, Taylor & Francis

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC