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Gotta catch 'em all: Structure, agency and pedagogy in children's media culture
journal contribution
posted on 2003-05-01, 00:00 authored by D Buckingham, Julian Sefton-GreenJulian Sefton-GreenThis article uses an analytical case study of the Pokémon phenomenon as a means of addressing broader theoretical issues concerned with the relationships between structure and agency in children's media culture. It analyses the political economy of Pokémon, and its attempts to appeal to different sub-sections of the children's market; the textual appeals of the different Pokémon artefacts, and the role of 'knowledge'; and debates about the positive and negative consequences for child consumers. In the process, the article explores the notion of 'pedagogy' as an alternative means of understanding the relations between structure and agency, and assesses its possibilities and limitations in the context of the case study.
History
Journal
Media, culture and societyVolume
25Issue
3Pagination
379 - 399Publisher
Sage PublicationsLocation
London, Eng.ISSN
0163-4437Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2003, Sage PublicationsUsage metrics
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