Deakin University
Browse

File(s) under permanent embargo

Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007

journal contribution
posted on 2009-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, L Carlson
A question that has been raised in academia has to do with whether there is global inclusion of authors in publishing. While this issue has been explored in some areas in business and marketing it has generally not been investigated across 30 years of advertising research activity. This paper seeks to examine the global inclusion of authors in five advertising-focused journals. We found that, while there appears to be an increase in international publishing activity in advertising compared to data extrapolated from past studies, published advertising research still reveals a North American bias/domination. A failure to be globally inclusive may lead to an under-exploration of academic issues and perspectives, as important 'non-US' issues could possibly be ignored.

History

Journal

International journal of advertising

Volume

28

Issue

4

Pagination

691 - 714

Publisher

World Advertising Research Center

Location

Oxfordshire, England

ISSN

0265-0487

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal