Journalists and the stirring of Australian public diplomacy: the Colombo Plan towards the 1960s

Australia was an active member of the Colombo Plan for aid to South and Southeast Asia, beginning in 1951 as a loosely organized umbrella of multiple bilateral aid agreements between Commonwealth countries and quickly expanding in geographical reach and membership. Towards the end of the 1950s, as members of this ‘plan’ geared up for a new wave of aid projects, they also attached new importance to information activities associated with aid. In this Australian case study, journalists were thrust to the fore of story-generation relating to Australia’s involvement in the Colombo Plan. These written stories, and also still and moving images, were aimed at both domestic Australian audiences and also overseas audiences. Thus began some of the first important steps in what today is called ‘public diplomacy’, and what, at the time, was a new experiment in foreign policy and reputation-making.