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Making oral presentations : some practical guidelines and suggestions
journal contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, D WallerClearly presenting research results is an important part of the research process. While research can be presented in written and oral formats, oral communication is a very effective tool for reinforcing key elements and ideas associated with a research project. Oral presentations also provide an opportunity to "sell" findings, use of multi-media and clarify issues for the audience by responding to questions. This paper focuses on oral communication and discusses issues related to "Before the Presentation", "The Presentation", and "Wrapping Up" with the aim to improve the effectiveness of presenting research results.
History
Journal
Marketing reviewVolume
4Issue
4Season
WinterPagination
431 - 444Publisher
Westburn Publishers LtdLocation
Argyll, ScotlandISSN
1469-347XLanguage
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2004 Westburn Publishers Ltd.Usage metrics
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