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Making oral presentations : some practical guidelines and suggestions

journal contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, D Waller
Clearly presenting research results is an important part of the research process. While research can be presented in written and oral formats, oral communication is a very effective tool for reinforcing key elements and ideas associated with a research project. Oral presentations also provide an opportunity to "sell" findings, use of multi-media and clarify issues for the audience by responding to questions. This paper focuses on oral communication and discusses issues related to "Before the Presentation", "The Presentation", and "Wrapping Up" with the aim to improve the effectiveness of presenting research results.

History

Journal

Marketing review

Volume

4

Issue

4

Season

Winter

Pagination

431 - 444

Publisher

Westburn Publishers Ltd

Location

Argyll, Scotland

ISSN

1469-347X

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2004 Westburn Publishers Ltd.

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