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Multi-dimensional examination of marketing journal rankings by North American academics

journal contribution
posted on 2006-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, P Whitelaw
This paper extends the journal ranking debate by developing weighted multi-dimensional perceptual rankings based on respondents' evaluation of a journals' prestige, contribution to theory, contribution to practice and contribution to teaching. Spearman correlations indicate that journal rankings based on each of the evaluative criteria are statistically significantly correlated for all pairs of criteria, other than teaching and theory. The multi-dimensional evaluation is also statistically significantly correlated to all individual criteria, other than the teaching dimension. A cluster analysis of the journals using the four evaluative criteria identified that there are three groupings of journals: A, B, and C. In most cases, A journals are evaluated as performing better than B journals on each of evaluative criteria other than for the contribution to teaching where there are no difference in perceptions between groups. B journals are viewed to perform better than C journals on prestige, contribution to practice and contribution to teaching, but not based on their prestige of weighted evaluation. This suggests that there are differences in how academics view each group of journals, although these differences do seem to vary based on the grouping being considered (i.e., A, B, or C).

History

Journal

Marketing education review

Volume

16

Issue

3

Season

Fall

Pagination

59 - 72

Publisher

CtC Press

Location

Columbia, S.C.

ISSN

1052-8008

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

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