Real footballers don`t eat quiche: old narratives in new times

In this article, the authors examine the way that sport acts as a contradictory and complex medium for masculinity making. The analysis illustrates the way that many discourses now unite in a cybernetic mix that offers both new opportunities and presents complex challenges for educators, coaches, and administrators. The method used combines a number of strategies and narratives pitched at the local, national, and international levels. The analysis is grounded in the game of football, although it is argued that the issues raised translate to other settings. At the same time, the authors demonstrate that large-scale, macro level analyses miss an important force working within the dynamics of masculinity making and sport, namely, peer group power. The analysis concludes with insights from a junior coach who has consciously "worked" the peer group dynamics to foster a strong sense of personal and group responsibility.