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Reevaluating green marketing: a strategic approach
journal contribution
posted on 2001-09-01, 00:00 authored by Michael PolonskyMichael Polonsky, P J Rosenberger IIIReevaluating green marketing: a strategic approach
History
Journal
Business horizonsVolume
44Issue
5Pagination
21 - 30Publisher
ElsevierLocation
New York, N.Y.Publisher DOI
ISSN
0007-6813eISSN
1873-6068Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2001, ElsevierUsage metrics
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