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Regulation of environmental marketing claims: a comparative perspective
journal contribution
posted on 1995-01-01, 00:00 authored by N Kangun, Michael PolonskyMichael PolonskyAs a result of media coverage and other events, public awareness and concern about the environment, particularly in highly industrialized countries, has grown. Given the desire of many consumers for environmentally sound products, many companies have begun to focus on the positive environmental attributes of their products in their marketing communications. This article examines a number of issues (e.g. consumer understanding of environmental claims and the regulation of such claims in the United States and Australia) surrounding the use of environmental marketing claims. Suggestions are then made for improving environmental marketing so as to yield real benefits for consumers and society.
History
Journal
International journal of advertisingVolume
14Issue
1Pagination
1 - 24Publisher
Blackwell PublishingLocation
Chichester, Eng.Publisher DOI
ISSN
0265-0487eISSN
1759-3948Language
engNotes
Now published by RoutledgePublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
1995, Advertising AssociationUsage metrics
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