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Social Inclusion Through Cultural Engagement Among Ethnic Communities
journal contribution
posted on 2015-05-19, 00:00 authored by Huong Le, Michael PolonskyMichael Polonsky, Rodney ArambewelaRodney ArambewelaThis study analyzes arts attendance of six ethnic communities in Australia using social inclusion as a theoretical lens. Qualitative data from 20 interviews and 6 focus groups (N = 37) were examined. Respondents were from established (Italian, Greek), moderately established (Chinese, Vietnamese, Indian), and newly settled (African) communities. Four themes were identified that are linked to social inclusion: (a) social connectedness; (b) link with home culture; (c) link with host and other cultures; and (d) inclusive initiatives. All ethnic participants shared views on social connectedness; Vietnamese, Chinese, and Indian participants expressed a strong need to maintain links with their home culture and develop links with the host culture. Italian and Greek respondents focused on developing links with host and other cultures. African respondents wished to maintain home country links. The study advances arts marketing literature and cross-cultural marketing initiatives using a social inclusion lens to explain arts attendance by ethnic communities.
History
Journal
Journal of Hospitality Marketing and ManagementVolume
24Issue
4Pagination
375 - 400Publisher DOI
ISSN
1936-8623eISSN
1936-8631Publication classification
C1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2015, Taylor & FrancisUsage metrics
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