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Student attitudes towards political advertising and issues: a cross-cultural study
journal contribution
posted on 1999-09-24, 00:00 authored by D S Waller, Michael PolonskyMichael PolonskyA number of cross-cultural studies have analysed student attitudes towards advertising in general in order to control sources of variation and to isolate any cultural differences. Rather than use students as a proxy for the wider population this study focuses on an examination of the attitudes of students towards one type of advertising, political advertising in two countries with different political systems (Australia and the US). It found that respondents in both countries held similar attitudes towards political advertising and political issues.
History
Journal
Journal of international consumer marketingVolume
11Issue
2Pagination
79 - 98Publisher
Taylor & FrancisLocation
Abingdon, Eng.Publisher DOI
ISSN
0896-1530eISSN
1528-7068Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1999, The Haworth PressUsage metrics
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