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The effects of goal orientation on goal pursuit
journal contribution
posted on 2019-11-01, 00:00 authored by A Som, Chris DubelaarChris Dubelaar, R M M I ChowdhuryThe existing literature on goal orientation suggests that focusing on goal commitment (vs. goal progress) is generally more beneficial for goal attainment. This research extends the goal orientation literature by identifying situations where goal progress (vs. goal commitment) is relatively more beneficial for goal attainment. Results from two experiments indicate that individuals subject to a goal progress manipulation, compared to those subject to a goal commitment manipulation, will show higher levels of interest to engage in goal incongruent activities when the goal being pursued is abstract or when the goal being pursued is in the initial stages of completion. However, individuals subject to a goal commitment manipulation, compared to those subject to a goal progress manipulation, will show higher levels of interest to engage in goal incongruent activities when the goal being pursued is concrete or when the goal being pursued is in the final stages of completion.
History
Journal
Journal of business researchVolume
104Pagination
322 - 332Publisher
ElsevierLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
0148-2963Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2019, Elsevier Inc.Usage metrics
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