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The equalization price: a measure of consumer-perceived brand equity
journal contribution
posted on 1993-03-01, 00:00 authored by J Swait́, T Erdem, J Louviere, Chris DubelaarChris DubelaarThe equalization price: a measure of consumer-perceived brand equity
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Journal
International journal of research in marketingVolume
10Issue
1Pagination
23 - 45Publisher
ElsevierLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
0167-8116Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1993, ElsevierUsage metrics
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