grigsbyduffy-healthinessoffood-2020.pdf (1.01 MB)
The healthiness of food and beverages on price promotion at promotional displays: A cross-sectional audit of australian supermarkets
journal contribution
posted on 2020-12-03, 00:00 authored by Lily Maria Grigsby-DuffyLily Maria Grigsby-Duffy, S Schultz, Liliana OrellanaLiliana Orellana, Ella Robinson, Adrian CameronAdrian Cameron, Josephine MarshallJosephine Marshall, Kathryn BackholerKathryn Backholer, Gary SacksGary SacksSupermarket environments can strongly influence purchasing decisions. Price promotions are recognised as a particularly persuasive tactic, but the healthiness of price promotions in prominent in-store locations is understudied. This study compared the prevalence and magnitude of price promotions on healthy and unhealthy food and beverages (foods) displayed at prominent in-store locations within Australian supermarkets, including analyses by supermarket group and area-level socio-economic position. A cross-sectional in-store audit of price promotions on foods at key display areas was undertaken in 104 randomly selected stores from major Australian supermarket groups (Woolworths, Coles, Aldi and independents) in Victoria, Australia. Of the display space dedicated to foods with price promotions, three of the four supermarket groups had a greater proportion of display space devoted to unhealthy (compared to healthy) foods at each promotional location measured (end of aisles: 66%; island bins: 53%; checkouts: 88%). Aldi offered very few price promotions. Few measures varied by area-level socio-economic position. This study demonstrated that price promotions at prominent in-store locations in Australian supermarkets favoured unhealthy foods. Marketing of this nature is likely to encourage the purchase of unhealthy foods, highlighting the need for retailers and policy-makers to consider addressing in-store pricing and placement strategies to encourage healthier food environments.
History
Journal
International Journal of Environmental Research and Public HealthVolume
17Issue
23Article number
9026Pagination
1 - 17Publisher
MDPILocation
Basel, SwitzerlandPublisher DOI
Link to full text
ISSN
1661-7827eISSN
1660-4601Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2020, The Author(s)Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC