File(s) under permanent embargo
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
journal contribution
posted on 2017-01-01, 00:00 authored by K Taufique, Andrea VocinoAndrea Vocino, Michael PolonskyMichael PolonskyConsumers are increasingly concerned about the negative environmental implications of purchasing goods, which in turn shape their behaviour. Yet, there are indications that consumers do not always act on these concerns, causing an attitude–behaviour gap. For consumers to make ecologically responsible purchases, they need relevant product environmental information. Therefore, marketers and firms are increasingly integrating more detailed environmental information in their offerings, including eco-labels with externally validated information. This study integrates consumers’ knowledge and trust in eco-labels with their environmental knowledge to determine how these affect pro-environmental consumer behaviour (PECB). The findings suggest environmental and eco-label knowledge is positively associated with attitudes towards the environment, and that positive environmental attitudes and trust in eco-labels affect PECB. This implies that firms, policy-makers and accreditation organisations (i.e. labelling) can educate consumers about eco-labels and the environment to increase PECB. Such strategies will also build consumer knowledge and trust in eco-labels, necessary for facilitating PECB.
History
Journal
Journal of strategic marketingVolume
25Issue
7Pagination
511 - 529Publisher
Taylor & FrancisLocation
Abingdon, Eng.Publisher DOI
ISSN
0965-254XLanguage
engPublication classification
C1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2016, Informa UKUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC