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Trust in strategic alliances: what does it mean and how is it built?
journal contribution
posted on 2013-01-01, 00:00 authored by Jane MenziesInformed by social exchange theory (SET) this study examines the role of trust in strategic alliances. Interviews were conducted with 17 participants who were strategic alliance managers in their organization. The study finds that trust is important to strategic alliance managers, and without it alliance managers would find it difficult to keep their alliance going. Trust is built over time, and based on the past experiences that the alliance manager has with their partner. The study found that prior networks, timely and appropriate communication and information exchange, fairness preservation and inter-firm adaptation were important in developing trust in the strategic alliance.
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Journal
Academy of Taiwan business management reviewVolume
9Issue
1Pagination
78 - 87Publisher
Taiwan Institute of Business AdministrationLocation
Taichung City, TaiwanISSN
1813-0534Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2013, Taiwan Institute of Business AdministrationUsage metrics
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