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Uncovering multiple champion roles in implementing new-technology ventures
journal contribution
posted on 2006-05-01, 00:00 authored by S Gupta, J Cadeaux, Chris DubelaarChris DubelaarThis article reports the findings of a field study of a new venture electronic network enterprise from a business-to-business perspective.
Network theory and the literatures of process innovation management and strategic marketing are used to generate theory about how new venture
electronic network enterprises are created, and the roles champions play in their creation. Network champion roles and their relationships with
other network participants are not well understood. The case study reveals how (a) network champions have both direct and indirect involvement
in creating and commercializing new venture electronic networks, (b) champions within the venture rather than network champions strategically
encourage or discourage supplier and buyer firms in joining, and (c) the accumulated knowledge of all champions, rather than the network
champion alone, enhances successful implemented strategies. The findings provide researchers with a theoretical understanding of the role of the
network champion in creating new ventures. Network champions filling multiple roles appear necessary for the successful creation of new hightech
ventures.
Network theory and the literatures of process innovation management and strategic marketing are used to generate theory about how new venture
electronic network enterprises are created, and the roles champions play in their creation. Network champion roles and their relationships with
other network participants are not well understood. The case study reveals how (a) network champions have both direct and indirect involvement
in creating and commercializing new venture electronic networks, (b) champions within the venture rather than network champions strategically
encourage or discourage supplier and buyer firms in joining, and (c) the accumulated knowledge of all champions, rather than the network
champion alone, enhances successful implemented strategies. The findings provide researchers with a theoretical understanding of the role of the
network champion in creating new ventures. Network champions filling multiple roles appear necessary for the successful creation of new hightech
ventures.
History
Journal
Journal of business researchVolume
59Issue
5Pagination
549 - 563Publisher
ElsevierLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
0148-2963Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2006, ElsevierUsage metrics
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