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Using a qualitative vignette to explore a complex public health issue
journal contribution
posted on 2015-10-01, 00:00 authored by Michaela Jackson, Paul HarrisonPaul Harrison, Boyd SwinburnBoyd Swinburn, Mark LawrenceMark LawrenceThis article discusses how qualitative vignettes were combined with interviews to explore a complex public health issue; that is, promoting unhealthy foods and beverages to children and adolescents. It outlines how the technique was applied in practice and the combination of vignette-based interviews with a broader approach involving Gadamerian hermeneutics. Twenty-one participants from the public health community and the marketing and food and beverage industries took part in vignette-based interviews between March and September 2012. Overall, the qualitative vignette method afforded an efficient, generally well-received technique that effectively explored the issue of promoting unhealthy foods and beverages to children and adolescents. The vignette provided structure to interviews but allowed certain responses to be investigated in greater depth. Through this research, we argue that qualitative vignettes allow researchers to explore complex public health issues. This article also provides a valuable resource for researchers seeking to explore this technique.
History
Journal
Qualitative health researchVolume
25Issue
10Pagination
1395 - 1409Publisher
SageLocation
London, Eng.Publisher DOI
ISSN
1049-7323eISSN
1552-7557Publication classification
C1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2015, SageUsage metrics
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No categories selectedKeywords
Science & TechnologySocial SciencesLife Sciences & BiomedicineTechnologyPublic, Environmental & Occupational HealthInformation Science & Library ScienceSocial Sciences, InterdisciplinarySocial Sciences, BiomedicalSocial Sciences - Other TopicsBiomedical Social Sciencesadolescentsyouthchildrenresearchqualitativeinterdisciplinaryinterviewsknowledge transfersocial issuesobesityoverweightCHILDHOOD OBESITYFOOD-INDUSTRYCONSUMERSENVIRONMENTSSTANDARDSFRAMEWORKINSIGHTSCREATIONadolescents\/youthobesity \/ overweightresearch, interdisciplinaryresearch, qualitative
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