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Using grounded theory in sport management research

journal contribution
posted on 2010-01-01, 00:00 authored by Kalliopi Sotiriadou, David ShilburyDavid Shilbury
This paper argues for Grounded Theory (GT) to be more widely used to allow emergence of socially constructed sport related processes. The aim of GT is to explain social phenomena and the resources that are required to support social processes. GT is attractive to researchers as it uses the natural setting where the phenomena studied takes place to examine and understand social constructions. This paper demonstrates the importance of using GT by using a sport management study to exemplify GT processes and assess its efficacy in the discipline. Integration of GT method will strengthen sport management research and enable researchers understand social constructions associated with sport.

History

Journal

International journal of sport management and marketing

Volume

8

Issue

3/4

Pagination

181 - 202

Publisher

Indersicence Publishers

Location

Olney, England

ISSN

1475-8962

eISSN

1740-2808

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

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