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Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey : community perceptions of changing quality of life and of the sponsoring organization
journal contribution
posted on 2013-04-01, 00:00 authored by Michael PolonskyMichael Polonsky, J Hall, Julian Vieceli, L Atay, A Akdemir, M MarangozThis paper examines the “Respect for History” project on Turkey's Gallipoli Peninsula sponsored by a Turkish oil company, OPET. The project sought to enhance and protect the cultural and historical experiences of tourists visiting Gallipoli, and to bring direct and indirect benefits to local communities through enhancing tourism-related business opportunities and improving community infrastructure. This research investigates the project's impact on residents’ perceived social and economic wellbeing, using a quality of life framework, and also ascertains residents’ views of the sponsoring firm. The context illustrates key differences between pure philanthropy and strategic philanthropy; the latter defined as doing good by purposefully achieving corporate and civic benefits. The role of strategic philanthropy as a sustainable tourism development tool, and its impact on tourism governance, are considered. Data were collected from 674 residents on the Turkish Gallipoli Peninsula in areas impacted by OPET's investment program. The results, using structural equation modelling (SEM), identify that respondents generally believe that both their economic and social quality of life have improved. This, in turn, has positively influenced respondents’ views of the sponsoring organization. The concept of strategic philanthropy appears valuable as a private sector, non-tourism, sustainable tourism development tool in some circumstances.
History
Journal
Journal of sustainable tourismVolume
21Issue
3Pagination
376 - 395Publisher
RoutledgeLocation
Oxon, EnglandPublisher DOI
ISSN
0966-9582eISSN
1747-7646Language
engPublication classification
C1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2013, Taylor & FrancisUsage metrics
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strategic philanthropyperceived quality of lifeheritage tourismTurkeyScience & TechnologySocial SciencesGreen & Sustainable Science & TechnologyHospitality, Leisure, Sport & TourismScience & Technology - Other TopicsSocial Sciences - Other TopicsPLACE ATTACHMENTINVOLVEMENTATTITUDESEQUITYIMPACTMODELCSR
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