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What are we measuring when we evaluate journals?

journal contribution
posted on 2005-08-01, 00:00 authored by Michael PolonskyMichael Polonsky, P Whitelaw
This article undertakes two studies to examine issues related to journal rankings. Study 1 examines the consistency between journal rankings reported in past studies. It finds that while there is consistency when comparing these studies, this consistency does not always occur outside the top-ranked journals. Study 2 explores whether individuals believe that the weighting of four underlying evaluative criteria—that is, prestige, contribution to theory, contribution to practice, and contribution to teaching—vary, based on (1) whose criteria are used (individual or individuals’ perception of their institutions weighting), (2) the geographic region in which the individuals teach (North America, Europe, and Asia-Pacific), and (3) whether or not an individual works at an institution offering a Ph.D./D.B.A. The results suggest that some differences in criteria weighting exist. Implications are discussed, with it being suggested that it may not be possible to develop a universally applicable set of journal rankings.

History

Journal

Journal of marketing education

Volume

27

Issue

2

Pagination

189 - 201

Publisher

Sage Publications

Location

Thousand Oaks, Calif.

ISSN

0273-4753

eISSN

1552-6550

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2005 Sage Publications

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