Deakin University
Browse

File(s) under permanent embargo

"Donations need not be large to be acceptable": children, charity, and the Great Ormond Street Hospital in Aunt Judy's Magazine, 1868-1885

journal contribution
posted on 2017-01-01, 00:00 authored by Kristine MoruziKristine Moruzi
When Aunt Judy’s Magazine first appealed to its child readers in 1868 to raise money for a cot at the Great Ormond Street Hospital for Sick Children, it took advantage of the charitable impulses that had initially been developed by earlier missionary magazines. Yet it could not rely on the same organisational structures, such as Sunday schools and community involvement in the missionary society, to help promote child readers’ engagement with, and commitment to, the children’s hospital as a charitable cause. This article examines how the middle-class Aunt Judy’s Magazine used charitable content to attract and retain readers. It demonstrates how this content both contributed and responded to the philanthropic model of childhood depicted in the magazine as a whole.

History

Journal

Victorian periodicals review

Volume

50

Issue

1

Season

Spring

Pagination

190 - 213

Publisher

Johns Hopkins University Press

Location

Baltimore, Md.

ISSN

0709-4698

eISSN

1712-526X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2017, The Research Society for Victorian Periodicals

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC