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‘Everybody hide, an election is coming!’ an examination why some Australian advertising agencies refuse political accounts
journal contribution
posted on 1996-01-01, 00:00 authored by D S Waller, Michael PolonskyMichael PolonskyThis article examines Australian advertising agency executives' attitudes towards political advertising and political accounts. The study examined a sample of 101 advertising agency executives from Australia's 300 largest agencies to determine why some Australian agencies refuse to accept political accounts. The results, combined with comments from various advertising agency executives, have provided a number of suggestions for agencies planning to obtain or keep their existing political accounts.
History
Journal
International journal of advertisingVolume
15Issue
1Pagination
61 - 74Publisher
Taylor & FrancisLocation
Abingdon, Eng.Publisher DOI
ISSN
0265-0487Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1996, Advertising AssociationUsage metrics
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