Deakin University
Browse

File(s) under permanent embargo

‘Everybody hide, an election is coming!’ an examination why some Australian advertising agencies refuse political accounts

journal contribution
posted on 1996-01-01, 00:00 authored by D S Waller, Michael PolonskyMichael Polonsky
This article examines Australian advertising agency executives' attitudes towards political advertising and political accounts. The study examined a sample of 101 advertising agency executives from Australia's 300 largest agencies to determine why some Australian agencies refuse to accept political accounts. The results, combined with comments from various advertising agency executives, have provided a number of suggestions for agencies planning to obtain or keep their existing political accounts.

History

Journal

International journal of advertising

Volume

15

Issue

1

Pagination

61 - 74

Publisher

Taylor & Francis

Location

Abingdon, Eng.

ISSN

0265-0487

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1996, Advertising Association

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC